Pinterest expands definition of prohibited political advertisement

Pinterest expanded its restrictions on political advertising, adding cases of “ads designed or likely to influence voting behaviour within the EU” or “the outcome of a referendum or a legislative or regulatory process”.

The specificity of these provisions, whereas others encompass a wide range of topics such as fundraising, merchandizing and legislation, hints at a defensive interpretation of European policies. Indeed, the EU regulation on transparency and targeting of political advertising (2024/900 “TTPA”) came into effect on October 10, 2025, imposing transparency requirements.

Regulation 2024/900 TTPA does not propose banning political advertising. Instead, it establishes guidelines to protect EU citizens from targeted influence, with the aim to “allow them to know whether they have received a targeted advertisement” and making “all online adverts […] available in an online European repository”. However, many global digital platforms prefer to leave the political advertisement market in the EU (such as Google and Meta) or even globally (such as LinkedIn and Kick) rather than complying with the TTPA.