Pinterest permits alcoholic beverage advertisements

Pinterest ▪ Marketplace Sellers Conditions ▪ December 12, 2025

By Tam Kien Duong, an Open Terms Archive team member

Pinterest updated its Marketplace Sellers Conditions to permit the promotion of alcoholic beverages in its shopping ads. The change mentions that alcohol advertising must comply with local jurisdictions, such as those regarding legal age restrictions. It also includes a comprehensive list of countries where such advertisements are prohibited. Lastly, it sets down global rules outlining the prohibition of targeting minors and restricting positive alcohol consumption discourse.