Snapchat clarifies activity tracking for personalising ads

In its Privacy Policy, Snapchat removed the use of similar information from “Snapchatters” in the same household. Snapchat will only use this information from “friends” of the user now. It uses information about their interactions with ads or content to determine whether to show those ads to the user. Snapchat also clarified it won’t use inferences about gender cohort, interests, or friends’ interests (previously “interests of other people associated with you”) for teen accounts in the EU, UK, Norway, and Switzerland. These changes are part of Snapchat’s broader activity tracking, which involves making inferences for ad personalisation.