Snapchat lowers its standards for monetising content

Snapchat revised several sections of its rules regarding eligibility for monetising content creation and publication.

The changes are mainly deletions of indications of mandatory qualitative rules. For example, “face must be clearly visible” but not “throughout the duration of the video” anymore. It is now unclear what counts as transformative commentary or reaction videos. For example, the previous mention of “generic or static reactions” has been removed. The audio only has to “relate to the content” and doesn’t have to “be clearly audible and directly relevant to the content”.

“Formulaic or unoriginal template-based content” was previously mentioned as not monetisable. Since it was removed, it allows for the possibility of monetising AI-generated or edited content. As such, the only mention of AI tools has also been removed from the list of disqualifying criteria.