YouTube uses ad services to analyse data from other sites and apps

YouTube ▪ Privacy Policy ▪ April 2, 2026

By Tam Kien Duong, Open Terms Archive team member

Google Ads are now explicitly part of the services advertised, collecting data on YouTube and other services on Google’s platform. Only Google Analytics was previously mentioned in this context. A change in the section implies that analytics and measurements are not limited to “other sites or apps that use Google’s ad services” but any company service.

Other minor language changes include replacing “collected” with “shared” and extending linking data from visits on other apps. Additionally, clarifying that tracking isn’t only about “cookies”.