YouTube uses ad services to analyse data from other sites and apps
YouTube ▪ Privacy Policy ▪ April 2, 2026
Google Ads are now explicitly part of the services advertised, collecting data on YouTube and other services on Google’s platform. Only Google Analytics was previously mentioned in this context. A change in the section implies that analytics and measurements are not limited to “other sites or apps that use Google’s ad services” but any company service.
Other minor language changes include replacing “collected” with “shared” and extending linking data from visits on other apps. Additionally, clarifying that tracking isn’t only about “cookies”.
